Question 1

How is a 'page' counted?

Accepted Answer

Each unique URL fetched during a crawl. Redirects collapse to their final target.

Question 2

Can I cancel anytime?

Accepted Answer

Yes. Plans are month-to-month and prorated on downgrade.

Question 3

Do you offer annual discounts?

Accepted Answer

Yes — toggle the Annual option on Growth and Agency to save 20%. Annual plans bill once per year and you can switch from monthly anytime through the customer portal.

Question 4

What payment methods do you accept?

Accepted Answer

All major credit cards via Stripe. Invoicing is available on request for annual Agency plans.

Question 5

Is there a free trial for paid plans?

Accepted Answer

The Starter plan is free forever and lets you test the full scoring engine. Paid plans start immediately after checkout.

Question 6

Can I switch plans later?

Accepted Answer

Absolutely. Use the customer portal to upgrade, downgrade, or cancel at any time. Proration is handled automatically.

Question 7

Do you store my crawl data?

Accepted Answer

Crawl results are retained for 90 days on paid plans and 30 days on the free plan. You can export reports as PDF or CSV at any time.

Question 8

Which plans include Core Web Vitals?

Accepted Answer

Growth and Agency plans include Core Web Vitals measurement via PageSpeed Insights for both mobile and desktop, with LCP/INP/CLS thresholds, per-page Passing/Needs improvement/Failing badges, and a worst-device rollup. CWV can be toggled per crawl or triggered on-demand from the report toolbar.

Question 9

Which plans include the Site Health score and CTA quality ranking?

Accepted Answer

Both are included on Growth and Agency. Site Health rolls up broken pages, redirect chains, orphan pages, asset caching, oversized JS/CSS and duplicate content into a site-level 0–100 score. CTA quality ranks every detected call-to-action as Primary, Secondary or Generic and folds the result into your Conversion score.

Question 10

Can I track fixes across recrawls?

Accepted Answer

Yes, on every plan. Each finding on each page can be marked Planned, In Progress or Fixed with notes attached, and the status persists across recrawls so your fix backlog stays intact.

Question 11

What is AEO (AI Engine Optimization) and how is it different from SEO?

Accepted Answer

AEO is the practice of structuring content so AI search engines and conversational agents can extract, verify, and cite it with high confidence. While traditional SEO optimizes for ranking in a list of blue links, AEO optimizes for direct answers, knowledge panels, and AI-generated summaries. AEO requires precise entity markup, clear semantic structure, E-E-A-T signals, and concise answer passages — signals that traditional SEO often treats as secondary. Profound411 scores both SEO and AEO readiness in a single crawl, so you are not optimizing for yesterday's search.

Question 12

What is AIO (AI Optimization) and why does it matter for my site?

Accepted Answer

AIO (AI Optimization) is the broader discipline of making your website discoverable, understandable, and trustworthy to AI systems — including large language models, AI search interfaces, and agentic browsing tools. AIO encompasses structured data, brand consistency across the web, factual accuracy, and machine-readable content architecture. Research from Gartner and SparkToro consistently shows that AI-driven search referrals are growing while traditional click-through rates from classic SERPs are declining. AIO ensures your brand is represented accurately when AI systems synthesize answers about your industry, products, or services.

Question 13

What does a Profound411 site audit actually cover?

Accepted Answer

Each audit evaluates six scoring dimensions: (1) Technical SEO — crawlability, indexability, Core Web Vitals, mobile usability, and security; (2) On-Page SEO — title tags, meta descriptions, header hierarchy, internal linking, and keyword cannibalization; (3) AEO Structure — schema.org markup, entity clarity, FAQ and HowTo schema, and answer-passage optimization; (4) AI-SERP Readiness — featured snippet potential, knowledge graph alignment, and generative AI citation signals; (5) GEO (Generative Engine Optimization) — brand mention consistency, authoritative backlink profile (Agency plan), and semantic topic coverage; and (6) Conversion Readiness — CTA placement, form accessibility, trust signals, and page-speed impact on conversion. The result is a prioritized fix list with severity ratings and estimated impact.

Question 14

Why should I audit my site for AI visibility, not just traditional SEO?

Accepted Answer

According to data from StatCounter and SparkToro, zero-click searches now account for the majority of Google queries in many verticals. When users get answers directly from AI Overviews, ChatGPT, Perplexity, or Gemini, your site may never receive the click — even if you rank well in classic results. AI visibility auditing ensures your content is structured to be cited, quoted, and linked as a source in AI-generated answers. Brands that invest in AIO and AEO early are building the authority signals that AI systems weight heavily, creating a compounding advantage as AI search adoption accelerates.

Question 15

How often should I run an SEO and AIO audit?

Accepted Answer

For most sites, a comprehensive audit every 30 days is the right cadence. Sites in competitive industries, publishing frequently, or running active campaigns should audit weekly. The Agency plan includes daily scheduled crawls so you can catch issues — broken schema, performance regressions, or content drift — within 24 hours. Growth plans include weekly scheduling. All plans retain historical trend data so you can measure velocity of improvement, not just snapshots.

Question 16

Can I share audit reports with clients or stakeholders?

Accepted Answer

Yes. Every crawl generates a public share link that opens a read-only report with your scores, findings, and prioritized fix list. On Growth and Agency plans, you can also export branded PDFs and CSVs. The Agency plan includes a white-label client portal where your logo, colors, and domain front the experience — your clients see your brand, not ours.

Question 17

Walk me through a real Profound411 audit — what do the scores and findings look like?

Accepted Answer

Here is a concrete example from a 42-page e-commerce site audit. The Overall Health Score came back at 64/100, broken into six dimensions: Technical SEO 71/100, On-Page SEO 58/100, AEO Structure 49/100, AI-SERP Readiness 52/100, GEO Signals 68/100, and Conversion Readiness 78/100. The top Critical finding was 'Missing FAQ schema on 14 product pages' — this directly hurts AEO because AI engines cannot extract structured answers to compare your products. The second Critical finding was 'H1 tag duplication: 8 pages share the exact same H1', which dilutes on-page SEO relevance signals. A High-priority finding noted 'Average LCP 4.2s on mobile' (should be under 2.5s), hurting both Technical SEO and Conversion Readiness because slow load times increase bounce rate. The AI-SERP Readiness score was pulled down by 'No HowTo or BreadcrumbList schema detected' and 'Answer passages average 187 words — optimal is 40-60 words for featured snippets.' GEO scored highest because brand mentions and author bios were consistent, but it flagged 'Only 12 referring domains with DR > 30' as a growth opportunity. The report ended with a prioritized fix list: add FAQ schema first (estimated +8 AEO points), rewrite answer passages second (+6 AI-SERP points), and fix H1 duplication third (+5 On-Page SEO points).

Question 18

What does a good vs. bad AEO score look like in practice?

Accepted Answer

A strong AEO score (80+/100) typically means your site has comprehensive schema.org markup — Organization, Product, FAQ, HowTo, BreadcrumbList, and Article types where relevant — plus clearly defined entities, concise 40-60 word answer passages, and E-E-A-T signals like author bios, publication dates, and citation links. A weak AEO score (below 50/100) usually shows missing or broken schema, no entity disambiguation, long rambling paragraphs where AI systems cannot extract a clean answer, and thin or missing author information. For example, a B2B SaaS blog post scoring 38/100 had zero schema markup, 340-word intros before any definitional sentence, and no linked author credentials. After adding Article and FAQ schema, inserting a 52-word definition paragraph in the first 100 words, and linking the author to a LinkedIn profile, the AEO score jumped to 81/100 on the next crawl.

Question 19

What does GEO scoring measure and what does a sample report show?

Accepted Answer

GEO (Generative Engine Optimization) scoring measures how likely your brand is to be cited and trusted by generative AI systems. It combines three signals: (1) Brand mention consistency across the web — are you referenced with the same name, URL, and description on authoritative sites; (2) Backlink authority and relevance — referring domains with strong domain ratings in your topical niche; and (3) Semantic topic coverage — does your content comprehensively cover the entities and subtopics that AI systems associate with your industry. In a sample Agency audit of a fintech startup, GEO scored 62/100. The breakdown showed strong brand consistency (found 94% identical mentions across 23 reference sites) but weak backlink depth (only 8 referring domains with DR > 40 versus a median of 34 for the top 10 competitors). The semantic coverage map revealed the site covered 'payment processing' and 'API docs' well, but had almost no content on 'regulatory compliance' and 'PCI DSS' — topics that AI systems heavily associate with fintech credibility. The fix list recommended publishing two in-depth guides on compliance topics and running a targeted digital PR campaign for backlinks, with an estimated GEO score improvement to 78-82 within 90 days.

Question 20

Can you show me what the AI-SERP simulator results look like?

Accepted Answer

The AI-SERP simulator (Growth and Agency plans) predicts how your page might appear in an AI-generated answer or featured snippet. For a target query 'best project management software for agencies,' a sample report on a PM tool's pricing page showed a 34% snippet capture probability — low because the page lacked a clear comparative list and the first paragraph was 210 words of marketing copy. The simulator recommended: (1) add a 'Best for agencies because...' summary box under the H1 with a 48-word answer, (2) restructure the features section into a numbered list with concise 8-12 word bullets, and (3) add a 'vs. competitors' comparison table with schema markup. After implementing these changes, a recrawl showed snippet capture probability rising to 71%. The simulator also flags when your brand is absent from the predicted AI answer entirely — a red alert that means AI systems are citing competitors instead of you for that query.

Feature	Starter	Growth	Agency
Pages per crawl	20	100	100
Crawls per month	4	50	500
Scheduled crawls	—	Weekly	Daily
SEO / AIO / AEO / GEO scores	✓	✓	✓
Score breakdown drilldown	✓	✓	✓
Prioritized fix workflow (Planned/In Progress/Fixed)	✓	✓	✓
Image alt review (up to 150 / page)	✓	✓	✓
Conversion score + CTA quality ranking	—	✓	✓
Core Web Vitals (mobile + desktop)	—	✓	✓
Site Health score	—	✓	✓
JSON-LD validation & AI crawler rule checks	—	✓	✓
AI-SERP simulator	—	✓	✓
Historical trends & regression alerts	—	✓	✓
Reviewed toggle & notes	—	✓	✓
Branded PDF & CSV exports	—	✓	✓
Content clustering & competitor tracking	—	—	✓
Semrush backlink data	—	—	✓
Team comments	—	—	✓
White-label portal	—	—	✓
Priority support	—	—	✓

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